The task of choosing an ambassador for a brand must take into account many aspects. To begin with, both figures must be aligned in their personality and their philosophy. If you’re an adventurous automaker, nature-loving athletes are a good fit for your potential buyers. Hence, the surfer Garazi Sánchez is the new ambassador for Subaru and its essence. The same happens with DS Automobiles and Mario Sandoval . This week, the firm confirmed the signing of the chef as DS ambassador in Spain. The motives? The brand believes that they share the values of creativity, personality and the ability to work traditional crafts through the most avant-garde technology. Aspects that characterize the premium models of the PSA group and that are also found in Mario Sandoval’s most coveted dishes.
Both protagonists dare with the most daring combinations and the DS 7 Crossback E-Tense 4×4 is the model that best represents it. As the firm published: “Because of his spirit of constant search for perfection , the passion that he puts into his creations and because of his concern for top quality raw materials, Mario Sandoval is the perfect ambassador for DS Automobiles Spain”. That philosophy can be found in his restaurant Coque, located in Calle del Marqués de Riscal , 11 (Madrid). At their tables, with two Michelin stars , we can find avant-garde dishes that will make us live a unique and different gastronomic experience. If we prefer to flee the city, we can go to his farm ‘El Jaral de la Mira’ , recently opened in San Lorenzo de El Escorial.
Technology and crafts
Mario Sandoval will be a brand ambassador and will drive a DS 7 Crossback E-Tense 4×4. This premium SUV, with an original and sophisticated design, uses a 200 hp gasoline engine together with two electric blocks that, together, produce 300 hp and 450 Nm of maximum torque . Thanks to its all-wheel drive, the chef can enjoy a comfortable and relaxed driving on asphalt but also fun and adventurous on more complicated terrain. An ideal combination for your day to day, between the busy streets of Madrid and the mountains of Madrid.
One of the reasons for your choice as an ambassador is your ability to uphold tradition using the most innovative culinary technologies. DS Automobiles claims that return to craftsmanship, attention to detail and the value of the handwork of its artisans. All this together with an arsenal of driving and safety assistance systems such as the DS Connected Pilot or the DS Active Scan Suspension, present in the DS 7 Crossback E-Tense 4×4 . The first of them anticipates autonomous driving while the second anticipates the imperfections of the road to adapt the setting of the suspensions.
A DS plate
Presentation is the key and an element shared by DS and Mario Sandoval. The elegant design of the DS 7 is due, in large part, to the use of the best existing materials, something that the chef also maintains in his dishes. Anyone could use the best Nappa leather for their upholstery, but the Pearl Point or Clous de Paris guilloche stitching is unique to DS. This uniqueness is what identifies Mario Sandoval’s dishes. Recipes like the one he prepared for his presentation , together with the journalist Lucía Villalón, and which was ideal to face these summer months.
