AutoElectra Focal System: the best sound from a DS

Electra Focal System: the best sound from a DS

When we talk about advances in the technological section of vehicles, we are not only talking about safety. Driving aids have made life easier for users , drastically reducing the number of road deaths. However, it is the small details that end up conquering the buyer or affiliating him to a specific brand. DS, the premium firm of the Stellantis group, knows this and has trusted the Focal brand to develop a surround sound system that will remind you of the best of operas. It is available in their latest releases, the DS 9 and DS 4, and is called the Focal Electra . For the DS 7 Crossback, the firm’s SUV, a unique speaker structure has been conceived, which produces a unique and high-quality feel. Just one more demonstration of the designers’ obsession with good taste and ‘French know-how’.

The parameters of luxury and sobriety are understood in different ways by different firms. DS, spun off from Citroën more than five years ago, has gone its own way in the premium segment. Their cars are characterized by following an innovative, unique design based on Asian tastes, very prone to shine and chrome. In that ascent to the more expensive car category, the premium brand of the now Stellantis group, has worked hard on the technology it offers to its customers. The DS 9 is its latest release, with plug-in hybrid engines up to 360 hp and a sleek saloon silhouette. It comes to show the world the idea of DS travel pleasure, so the best sound system could not be missing.

Acoustic pleasure is the obsession of Focal, a brand recognized for the work of its engineers in achieving a unique and absorbing sound. Well, the DS 9, and also the DS 4, have the premium system for their cabins. The Focal Electra has been the final choice by French engineers, who have worked closely with the developers of the speaker set to create an experience like no other. A collaboration that was very necessary, even more so if we take into account the great diversity of options and the range of customization offered in DS.

The materials of the Opera, Bastille or Rivoli finishes of the DS 9 are very different from each other. All use noble materials, such as leather, watchmaking, wood or chrome, so that it can generate different vibrations depending on the customer’s choice. For this reason, the specific sound treatment was key to achieving that enveloping, stable and precise effect.

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