Over the years, the Fiat 500 has become one of the most iconic cars in history . In fact, since its birth in 1957, it was entrusted with a difficult task, which was to motorize Italy, and even Europe, after the post-war years. The small Nuova 500 – the name under which it was launched on the market – more than fulfilled its competitor, as well as becoming an icon.
This year, the famous model celebrates no more and no less than 62 years of success , and what better way to celebrate them than by launching the special edition 500 Dolcevita, which will revive the scene of a legendary past, thanks to its interior and exterior design embodies the values of Italian glamor and the lifestyle that began in those years related to fashion, art and the aesthetics of everyday life, taste, imagination and pleasure.
In addition to the launch of this exclusive edition, the Italian manufacturer has carried out all kinds of activities around the world on the occasion of the celebration. First of all, five hundred Fiat 500s have been placed on the deck of the Lingotto, Turin, forming the words ‘HAPPY BIRTHDAY 500’. The colorful display has featured all kinds of versions. From the unique 500 Cappellini of 2007 to the 500 Blackjack of 2010, the 500C Twin Air of 2011 and the exclusive 500C GQ of 2014, the 500 by Gucci of 2011 and the 500 Riva of 2016, the bold Abarth 695 Tributo Ferrari of 2009 and the 2010 500C by Diesel, and the new commemorative series for the 120th anniversary of the 500 this year.
As if that were not enough, taking advantage of the Independence Day of the United States on July 4, the 500 has entered the MoMA in New York and has become a work of art. In previous years, he entered the world of cinema together with Adrien Brody and even entered the Guinness Book of Records in the category ‘largest image of a vehicle made with people’.