The Fiat Panda Trussardi arises from the collaboration between two brands with parallel histories, which have made history in their respective industries by bringing the best of Italian production to the entire world. True to the extraordinary functional qualities that have allowed it to win the hearts of the general public and to walk proudly on the streets of Europe, today the Fiat Panda wears the street style of the fashion brand Trussardi.
The Italian firm began its journey with leather goods and gloves, eventually becoming a lifestyle brand . It was the first fashion brand to bring fashion shows to the streets and squares of the city to reach the general public, which are the same people who have always chosen Fiat as their favorite mobility solution. In fact, the Panda Trussardi has been created as a dress press, perfect for all occasions and comfortable in any situation.
Olivier François , President of Fiat Brand Global, notes that “the Panda can boast 39 years of success and has been the most popular car in Italy for six years. It has also been the best-selling city car in Europe since 2003. 7.5 million units have been sold, of which five million are still on the road ”. “It also breaks records. It was the first 4×4 city car, the first small car to install an automatic transmission, the first city SUV, and the first car to climb Mount Everest. Today we have the first luxury Panda, the Panda Trussardi ”, adds François.
For his part, Tomaso Trussardi, president of the firm, comments that “Trussardi was the first Italian brand to bring fashion closer to the general public , organizing fashion shows in the corners of the city and in places close to the people. We have always created uniquely designed products and our brand vision is inclusive and multifaceted. Today, Fiat Panda wears the Trussardi style and is turning into a contemporary and functional car with great attention to detail. I am very satisfied with this collaboration and I thank the Fiat team for having believed in this project ”.
