Paris and Frankfurt each year share an appointment and in a fixed way and as a reference Geneva . Not because it is the largest room, which may be the smallest of the big ones. Not because it is the cheapest and easily accessible, because if you do not know Switzerland and if you go to the salon, do not doubt that you will find out because the base salary exceeds three thousand euros. Hotels that require a minimum overnight stay of three nights at a price of not less than a thousand euros per night, etc.
Of course, you will always have the option to go and return in the day, a sandwich and a short walk between the airport terminal and the lounge. They are barely separated by several hundred meters.
But all this is in the background once you walk through the door you climb a small escalator and see the bodybuilders and their strikingly creative, ostentatious and in some cases a bit tacky examples.
The exhibition is divided into two rooms with two different heights joined together, creating a single room for the visitor. If you stand in the center in the upper part the view is spectacular. The most important day is the press day: the most notorious media in the motor world and large clients invited by the brands come together.
From an accuracy only comparable to a perfect Swiss watch, the great show begins.
About 08.00h. In the morning the first presentation starts. The chosen brand, surrounded by state-of-the-art technology and everything necessary to carry out a great staging at the height of major sporting and film events, shows its firsts. And so and in a perfectly synchronized way in time and space, brand after brand present their great novelties.
