The Mexican company Grupo Tafer plans to invest around 1,200 million dollars in Mexico over the next five years, with the goal of adding around 8,000 keys in operation. More than double the inventory with which it plans to close 2021.
The company currently operates 12 complexes with brands such as Garza Blanca Preserve Resort & Spa, Mousai and Sierra Lago Resort & Spa, in markets such as Cancun, Los Cabos and Puerto Vallarta, where it serves the luxury vacation segment. With the planned investment, it will seek to strengthen these brands and incorporate some new ones, in addition to adding independent complexes, explains Sasa Milojevic, COO of Grupo Tafer.
“There is a bit of a slowdown in the growth of projects under construction, but we remain strong. We see that Mexico has many advantages over other destinations ”, he says in an interview.
Of the total investment amount, 240 million dollars will be injected during this year for the construction of 1,500 rooms for the Villa del Palmar Luxury Beach Resort & Spa and Garza Blanca brands. The goal is to close 2021 with 4,964 keys.
The hotel sector is still suffering the effects of the pandemic, although in a different way. Although at the national level the flow of guests, during the first quarter of the year, was 7.5 million travelers -in the same period of 2019 there were 13.5 million guests-, in some markets such as Cancun and Los Cabos levels have recovered pre-pandemic, and even exceeded.
In the case of Grupo Tafer, the company claims to have recovered pre-pandemic figures during the first three months of the year, and demand for the second half of the year is promising.
“Based on the last 10 to 12 weeks, we have a growth of up to 50% above the 2019 figures. Our projection is to close with 25% to 30% above 2019, both in revenue and in ADR [ average daily rate , or average daily rate] ”, says Milojevic.
Beyond the current focus on resorts and beach destinations, the manager does not rule out growth through hotels in urban markets, or other types of projects, since the evolution of the main issuing markets looks favorable.
“2022 looks like a fantastic year, we think it will be our best year. We see a frank, important recovery, and of markets such as the Canadian and also in the Mexican ”.
