The coronavirus does not understand birthdays or special appointments marked on the calendar. Seat has had to celebrate its 70th anniversary indoors , blowing the candles between the walls of its factories throughout the globe. A situation that has not prevented him from receiving the affection of the agents of the automobile sector, aware of his extraordinary journey and his meteoric career towards the democratization of mobility. Founded on May 9, 1950, Seat celebrated a history of success and transformation last Saturday, evident in its involvement in the fight against covid-19. A team of 150 professionals from the house presented an approved prototype, created using gearbox shafts and the motor of a Seat León windshield wiper. More than 600 emergency respirators have been manufactured, sent to hospitals across the country during the crisis.
Today, March 11, some autonomous communities and health regions begin to see the light at the end of the tunnel. Meetings with friends are once again part of his life and mobility begins to normalize. It is the previous step before the new normal, of which Seat will be part. A transition that comes along with many other challenges in the sector, starting with the climate emergency and the consequent European regulations; the digitization of society, connectivity and the buyer’s paradigm shift, which forces the development of new business models.
Seat is in a fantastic moment after seventy years of progressive evolution. Since the production of the 1400 began in the Zona Franca (1953) , a total of 75 models have been launched, including the mythical Seat 600 presented in 1957. The ‘pelotilla’ marked a before and after in Spain history, becoming a icon of freedom and revolutionizing the industry of our territory. In 2017, the people’s car became part of the Guinness World Records book by concentrating 787 copies of Six Hundred in the Circuit de Barcelona-Catalunya.
The world has changed dramatically in 70 years. Today cars are manufactured at a much higher speed, and the purchase can be made from the sofa at home. Moreover, on the occasion of the reactivation of commercial activity, the firm’s dealer network has started the Seat ContiGo! Program. This promotion offers vehicles, immediately and safely, at the most interesting price and financing conditions .
