It was to be expected that in this era marked by economic downturn many companies will choose to cut back in their marketing area. However, many others have managed to take over the situation, taking advantage of the positive and optimistic messages that are also felt in society. One of them has been Seat, which opens the doors to the latest creative process that the Catorce and DDB Paris agencies have undergone for the creation of the campaigns for the Seat León, Ibiza, Arona and their SUV range. In advertising, nothing is left to chance, much less when you must communicate avoidance and sustainability in equal measure. Martorell’s firm is characterized by its carefree style, something that has also helped it to have a young, connected and daring public. All this must be reflected in their spots, positioning their vehicles in the right target without losing the essence that characterizes them.
This latest batch of campaigns has been focused under the prism of optimism, a sensation that is breathed in the city that underpins the communication of Seat: Barcelona . In the Catalan capital is Casa Seat, an urban HUB in which designers and developers coexist with the hustle and bustle and the essence of a city open to the world and to different modes of transport.
The defense of culture, progressivism and sustainability are part of its streets, so agencies have picked up the glove to revitalize classic tales that we all know. The Spanish filmmaker Sega , who has turned to the production company Lee Films , has captured the emblematic of Barcelona and its architecture to combine it with the wildest nature.
As Jason Lusty, Global Marketing Director for Seat and Cupra, explains: “All campaigns are driven through social and digital media, but can also be extended to more traditional media. The ideas are unforgettable and the way of carrying them out, emotional ”. If you want to know more about how these ideas develop, until they become the campaigns we see today on traditional platforms or social networks, keep reading the gallery.
