According to a recent study carried out by the company Tendencies Digital, the majority of Twitter users (39%) belong to the category of followers and are only dedicated to following the profiles of other users without generating any type of content.
The analysis establishes four other types of users of the microblogging social network, among which those who generate information and opinion also stand out, who add up to 20% of tweeters. 16% of accounts correspond to the so-called broadcasters , media and companies that dump content on Twitter that have already been published normally on their website. In fourth place are multimedia social media (13%), who share photos, generate content, share information, broadcast videos and make the most of the options offered by the social network. Finally, the analysis points to marketers , with 12% participation, such as the group of those who generate business and promote their professional development through Twitter.
