Tech UPTechnologyHow to block banner ads in Google Chrome

How to block banner ads in Google Chrome

Advertisements are essential for the maintenance of the majority of communication media that today publish their content with free and open access through the internet, since they provide them with income that allows not only to pay for the technical aspects of the service itself ( servers or web domain), but to its journalists, designers, computer scientists and editors.

But, sometimes, certain websites can end up making indiscriminate use of the advertising they insert on their pages. And it is even worse: it can end up being so intrusive that trying to read some of its content becomes a task as tortuous as it is complicated. Something that happens very often with awkward pop-ups .

Although it is true that Google tends to penalize with its different algorithms those web pages that make excessive use not only of the advertising itself, but of certain more intrusive ad units (as happens precisely with pop-up windows),

In these cases, it is normal for many users to want to know how to block advertisements in their browser. Although it is true that more and more browsers make it simpler and easier, it is necessary to follow some steps to be able to do so. If you use Google Chrome , this time we explain how you could achieve it, and also more easily than you think.

How to set up ad blocking on your computer

Obviously, first, you must open the Google Chrome browser. Then, access the main menu that you will find located in the upper right part of the screen, where you will see an icon with three vertically designed dots. Once you click on it, a drop-down menu will appear.

Click on Settings . Then, scroll down and click on Advanced Settings , which you will find right at the end of this advantage. Now a new section will open where many more options will appear. Then click on Website Settings . Of course, if you use a more recent version, you can access this section without having to scroll to the Advanced Settings section.

Now click on Additional content settings , and then on Ads . Now you will find the option that interests us: Blocked on websites that show invasive or deceptive ads (recommended). As you can see, the option is originally inactive. If you wish, you can click on the switch to allow and activate the functionality. If you do, the notice will immediately appear as Allowed. Clever!

Now it’s the turn of awkward pop-ups and annoying redirects . In the previous section (within Website Settings), you will find the Pop-up windows and redirects option. Likewise, you only need to deactivate this option, which will successfully deactivate the pop-up ads.

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