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FunIkea dedicates a bottle of water to Cristiano Ronaldo...
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Ikea dedicates a bottle of water to Cristiano Ronaldo after his gesture with Coca Cola

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There are gestures that quickly turn into viral conversations on the network. People as influential as Cristiano Ronaldo is capable of losing hundreds of thousands of dollars of income to brands like Coca Cola with a single gesture.

This was what happened a few days ago at the press conference that the Portuguese star offered at Euro 2020. Cristiano set aside several Coca Colas from the table where he sat to give the press conference, and claimed to drink water. A simple gesture that would have gone unnoticed by anyone, but since it was Cristiano and the effect it had subsequently on international stock markets, it was magnified on social networks.

The funny thing is that the Portuguese player has already worked on some occasion with the brand of sugary drinks – it was at the 2006 World Cup in Germany – so many did not understand the gesture during the press conference.

The truth is that the fall of Coca Cola in the stock market was a coincidence with Cristiano’s gesture, since it was produced by a discount effect on the brand’s dividends, as explained by stock market experts a day ago.

There were others, like Ikea, who saw a more favorable selling idea.

Ikea and Cristiano

A few days ago, the official Ikea Canada account launched its latest flagship product: a water bottle with a reusable container, which, according to the brand itself, is used “only to fill water” and not for soft drinks.

A fantastic sales strategy for Ikea that christened its bottle, how could it be otherwise, as ‘Cristiano’.

The Swedish brand is a specialist in seizing the moment and, almost always in a good mood, getting quite important and attractive advertising campaigns for customers. He already did it when the entire planet was confined last March by the coronavirus, launching a campaign like #Yomequedoencasa pulling ingenuity.

Or recovering classics from fiction to launch a furniture line inspired by series like The Simpsons, Friends or Stranger Things.

 

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