Today, globally, more than 15 million adults who used to smoke cigarettes have switched to , a tobacco heater that eliminates combustion.
It is a technology patented by Philip Morris International and one of the pillars of transformation and innovation of the tobacco company.
It arose from the teamwork of more than 1,000 scientists and engineers at an international level, based on a corporate strategy that seeks to completely eliminate cigarettes.
As Andrzej Dabrowski, CEO of Philip Morris Mexico, assured, with this they are marking a fundamental change in the tobacco industry to build a smoke-free future.
Currently, 30% of the company’s global income comes from this type of product and, by 2025, the goal is to exceed 50%.
What are the characteristics of IQOS?
When lighting a cigarette, the tobacco burns at very high temperatures; Unlike this process, the advanced patented technology (HeatControl™ Technology) manages to heat the tobacco to a controlled temperature, guaranteeing that there will be no combustion, that is, that it will not burn.
At first, it might seem that its operation is similar to that of a vape, however, the differences go much further.
While vaporizers heat a liquid that may or may not contain nicotine, they heat actual tobacco. Thus, by preventing combustion, smoke is eliminated and exposure to toxic substances is reduced.
Since no smoke is produced, the smell of tobacco will not permeate and will not bother people around, making it a better choice for smokers.
Although the best decision will always be to quit smoking, for those who choose to continue doing so, it becomes essential that they know the characteristics of tobacco heaters and other alternative smokeless products, which stand out as alternatives to combusted cigarettes.
