AutoJeep celebrates 80 years with electrification

Jeep celebrates 80 years with electrification

It has been 80 years since the former Willys-Overland Co. signed a contract for the production of the first military Jeep. It was on July 15, 1941 and the client was the United States War Department, with a very specific order in the form of an SUV. Eight decades later, Jeep is still a reference in the off-road world, especially its iconic Wrangler . Of course, society has changed and the climate emergency has become the challenge for much of the world. To be part of the solution, the FCA group firm has developed 4xe technology for its plug-in hybrid models. A natural evolution that also serves to celebrate “our 80th anniversary and we continue to move up and forward,” said Christian Meunier, CEO of the Jeep brand.

As a tribute to its history, with an eye to the present and the future, Jeep published the video “Jeep Life Electrified” on its social networks. The presentation of the spot was made for the first time at Stellantis EV Day 2021 on July 8, since they are now part of the conglomerate after the acquisition of FCA by the French group PSA. Through a love story for a couple, Jeep shows the electrification process it is undergoing. The background song, Give me the Future by Bastille, weaves together a story featuring several of the company’s vehicles, all of them efficient thanks to Jeep’s new powertrains.

For Meunier it is the demonstration of the work that Jeep does, which will become a reality with a series of upcoming launches. “We are expanding our product portfolio into new segments with the 3-row Jeep Grand Cherokee L, while also making a strong foothold in the premium SUV market with the new Wagoneer and Grand Wagoneer . Next to join our attractive global product line will be the new Jeep Grand Cherokee, which will be equipped, for the first time in history, with 4xe plug-in hybrid technology. ” All this with the aim of offering fully electric versions by 2025 in all the SUV segments that they work.

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