Lexus has been presented, for yet another year, as Principal Partner and Official Vehicle of the Davis Cup by Rakuten Finals 2022, which is taking place in several major European cities these days. It will be followed by the qualifying matches, which will be held in Malaga, from November 22 to 27. There is a true connection between Lexus and Davis Cup, with customers and fans seeking luxurious and unforgettable experiences . With a strong focus on ‘Lexus Electrified’, the Davis Cup partnership celebrates the synergy between the energy of one of the world’s most exciting tennis tournaments and the thrill of driving a luxurious electric or hybrid Lexus model.
This year’s focus on Lexus Electrified sees the new RX, NX Plug-in Hybrid, new 100% electric RZ and UX Hybrid take center stage at the tournament . The new generation of the RX will be present at the matches in Spain and Italy, while the new Lexus RZ will attend the matches in Germany and the United Kingdom. Thus, as the Official Vehicle of the Davis Cup by Rakuten Finals 2022, during the tournament, Lexus will be in charge of transporting players and teams from the 16 participating countries.
“The Davis Cup is one of the most emblematic sporting competitions in the world, with a unique format in multiple European cities. Sport, and in particular tennis, is an opportunity to bring together the best athletes and fans under one roof, many of whom seek to unite luxury, something that is personal, and their passions. Lexus as a brand shares this affinity for incredible dedication to craftsmanship, unparalleled luxury and unmissable experiences,” said Pascal Ruch , Vice President in charge of Lexus Europe .
For his part, David Ferrer , director of the Davis Cup by Rakuten Finals 2022, adds that “it is a great luxury to be able to have Lexus again for the third edition of the finals. This year’s event is held in a multi-venue format in four countries, and Lexus is demonstrating its tremendous management, service and professionalism, and we are sure that, as in the past, the best players and teams from around the world will be delighted with the performance that Lexus will provide in the competition.”