Since its birth as a brand in 1989, Lexus has focused its efforts on delivering excellence through its vehicles. Its main objective has been, and will be, constant innovation in search of human comfort and respect for the planet. In this article we talked about how automotive firms have turned to the fight against COVID-19 . Some of them have modified production lines to be able to manufacture sanitary material, others gave their fleet of vehicles to the institutions that needed it. Lexus has not failed in its commitment to Spanish society either. The firm has participated in the solidarity action #YoCedoMiCoche , with the donation of mobile chargers to the Ifema Hospital or the creation of a virtual platform with entertainment content.
Toyota’s premium firm usually starts initiatives under a specific Japanese concept, making us partakers of its culture and tradition. Omotenashi means hospitality and it is an essential mantra for Lexus. The Japanese have the following saying: “People will forget what you say, people will forget what you do, but people will never forget how you made them feel.” The purpose of the creation of the ‘From home, we continue with you’ platform is to become the best entertainment for those of us who stay at home, contributing our grain of sand in this fight.
Much of the population is at home, with restricted movements and freedoms in favor of the majority. Others, on the other hand, have risked their salute fighting in the front line against the virus . Health, supermarket workers, security forces, transporters and many other sectors, essential in our day to day . Lexus has not forgotten them, and from its subsidiary in Spain, it has participated and promoted some solidarity initiatives together with its network of dealers. Nor has he wanted to ignore the extreme situation that some specific groups are experiencing. For this reason, Lexus Spain has launched the project ‘Becas Mama Covid-19’ , focused on helping pregnant mothers in vulnerable situations. Many of these activities can be carried out thanks to the involvement of the firm’s authorized centers, which collaborate with their immediate surroundings and make their staff available.