Soccer was the sport chosen by many Asian car manufacturers to enter the lives of Europeans. Nissan was left with the most followed league on the old continent, the Champions League, but there are many commercial relationships between the automotive world and football. This sport, and its popularity, is the best showcase for millions of followers and fans, but there are other practices of equal or greater value. Lexus is known for standing up to stereotypes , showing the world that other alternatives are possible. Not only that, but they are better. It was the first manufacturer to mount a self-charging hybrid system in a premium SUV, maintaining the basic pillars of its success: comfort and sophistication. For this reason, Toyota’s premium firm will be the official sponsor of a historic match in our country . On May 29 there will be a confrontation between the Spanish rugby team and the unbeatable Classic All Blacks from New Zealand. A duel that will take place in the Wanda Metropolitano, if the coronavirus allows it.
The players of the Classic All Blacks are anything but sophisticated, but they are the best. As we explain in this article, Toyota’s premium firm was born under one premise: to create the best car in the world. The project culminated in the appearance of the LS400, a high-flying saloon that left the old continent speechless. It was fast, dynamic and very comfortable, reaching a surprising level of quality for an Asian brand. Creating such a piece requires essential aspects for Lexus: teamwork, integrity and the pursuit of excellence . Elements that every rugby team, and every athlete, must share.
For this reason, the Japanese firm continues to bet on sports sponsorship, which fits perfectly with its business vision. Last year he turned to the celebration of the Davis Cup 2019, held at the Caja Mágica in Madrid. This 2020 goes one step further and dares with rugby, a sport of emotions, character and strength.
