The electrification of the automobile fleet goes beyond 100% electric models, which would become the highest step in the food chain. In Spain, and the rest of the southern European countries, zero emissions mobility is far from becoming the trend. The lack of infrastructure, the low average purchasing power and the fears for a recent technology will make this implementation a slower path than expected by the administration. Meanwhile, firms such as Mazda turn their portfolio into sustainable mobility through the mild hybrid or light hybridization system . A solution that fits more into our environment because it is easy, accessible and has a very similar driving feel. The reception has not been long in coming and 66% of Mazda models registered in Spain had some type of electrification.
The Japanese firm, which has not been one of the first to launch itself into developing this type of combination, manages to position itself as the fourth manufacturer in the market in the ECO private channel . The figures provided by the brand show that, during the last calendar year (2020), for every ten vehicles sold, seven incorporate M Hybrid technology. The most successful model in this area has been the CX-30 with 36% of the share . The most versatile SUV in the Japanese portfolio is in a really competitive segment, with other options such as the Seat Ateca, Volkswagen T-Roc or Hyundai Tucson, among many others. The Mazda3 (24%) and Mazda2 are close behind as compact options, best suited for buyers seeking classic driving sensations.
The SUV trend is noticeable in Mazda’s final numbers. The third best-selling model in its range is the large CX-5, a large SUV with a sophisticated design. It is closely followed by the Mazda CX-3, which has recently been renewed with more technology and is available in our market from 19,745 euros .
100% electric
The Hiroshima firm is not one of the pioneers in electrification, as you have seen. However, when the Japanese of the Mukainadase spirit propose a project, they do so with respect for their traditions and essence. The Mazda MX-30 is the best example. This urban SUV , compact in size and daring aesthetics, does not fit with everyone but falls in love with more than one. Its rear doors, which open upside down, give way to a very successful cabin, in which recycling processes have been followed that make it even more sustainable.
This car is key within the Mazda Zoom Sustainable 2030 plan , the business strategy that they will follow in order to offer efficient and modern solutions to customers around the world. In this article we explain our first sensations behind the wheel of the MX-30, a car capable of traveling more than 250 kilometers per city thanks to its 145 hp electric drive . A propulsion system that will soon have a ‘plus’ of appeal in the extended-range version, to which it will be joined by a rotating block to increase the final autonomy of the car.
