Collaborations between brands and athletes are common, starting with competition teams. Finding a consistent and natural alliance requires being aware of both parties’ life philosophies, their expectations, and their careers. Ona Carbonell, the Spanish swimmer with the most medals in the history of the swimming world championships , teams up with Mazda on their path to electrification. The Olympic medalist thus becomes the image and ambassador of her first zero-emission model, the Mazda MX-30. At the event that staged this collaboration, Carbonell was able to give his first impressions at the wheel of this urbanite with avant-garde design.
Ona Carbonell has spent almost as much time standing as she has underwater. His involvement with this medium has helped him to be aware of its importance, beyond sports and competition. Carbonell’s defense of the environment is known and, from the first moment that the collaboration was raised, the swimmer recognized the concept of 360º sustainability of the Mazda MX-30. Its real autonomy, of about 160 kilometers, and its 143 hp electric motor will be very useful to move through the traffic of your city in a comfortable and quiet way.
The car that recycles
This compact SUV is not only powered by electric power, it is also equipped with lightweight batteries that minimize the environmental footprint during car manufacturing. As we tell you in this gallery about the Mazda MX-30 , the interior of the car uses recycled materials for some parts. For example, the seats of this urbanite use a fabric generated from PET bottles and cork is present in areas such as the doors.
Cork is a key element at Mazda, which began its journey as a company in this sector. More than a hundred years ago they decided to enter the automobile market but shortly after they suffered the worst blow in their history: the Hiroshima bomb fell on their town . Ona Carbonell, who has been inspired by her past and the ability to look to the future, has also been aware of her spirit of improvement. A future that has a lot of electricity.
A natural alliance
Ona Carbonell is known for her good taste and her fondness for fashion, without fanfare and class. Her career as captain of the Spanish synchronized swimming team has led her to value movement at a higher level, detecting beauty where we only see a car circulating . According to Ona: “When driving we are making an artistic movement, you create art when you drive and you also free your mind, unleashing your creativity.” A few words that coincide perfectly with the Kodo – Soul of Movement – design philosophy used by Mazda for 10 years.
The artisan process that the Takumi masters follow on the clay sculptures is very similar to the work of the swimmers with their bodies. With care and dexterity they mold their figures to show pure and dynamic lines, as if their spirit were in command. For this reason, Carbonell highlighted the pleasure of being able to drive a car like the MX-30, which also presents original solutions such as the reverse opening doors for the rear passengers.
