For the communication director of Peugeot Spain, Eduardo García Nieto, the brand's objective is to make Peugeot undoubtedly the best high-end generalist brand. To do this, without wanting to become a premium brand, they set goals that today are either met or are on the way.
Peugeot seeks the balance between a correct value for money, reliability and robustness, technology and all the necessary components to be a leading brand and also to achieve a valued brand image. And all this, through different strategies: completing the SUV range, high finishes such as the GT and GT Line, latest-generation eight-speed gearboxes in lower segments, etc.
The result as of today is the best valuation of the brand from both direct customers and companies, allowing us to be on the shopping List with premium brands.
We will also continue to bet on Tennis, motorsport, fashion and any action that is true to the image of Peugeot.
