Peugeot presented its first car in 1890 . However, its history dates back much earlier, specifically, from the early 19th century, between 1810 and 1820. In those years, Jean-Pierre Peugeot and his sons joined forces with those of Jacques Maillard-Salins, a member of a prestigious family from watchmakers, to create a small company dedicated to working with steel, and to begin to manufacture saws and hand tools, a task that undoubtedly brought prosperity to the Peugeot brothers. These saws, in turn, would be the origin of the lion that identifies the brand since then , since both stand out for their sharp teeth, their resistance, their flexibility and their speed. Two years after its beginnings in the industrial sector, the business diversified thanks to the manufacture of springs and parts for watchmaking, a task that is not easy, as it required a mastery of the technique and great precision in the casting and treatment of the different metals
Later, Peugeot also saw a business opportunity in the manufacture of the metal structure of the corsets . An adaptation to the world of fashion that he knew how to take advantage of from 1852, with the beginning of the manufacture of crinolines, which were very fashionable at that time. In 1867, and also in line with the world of fashion, the Peugeot family began the construction of sewing machines, which were already beginning to be developed by American and British companies. A novel invention that would end up revolutionizing the life of homes. A little later, during the 1890s, Peugeot entered the automotive sector with its first gasoline quadricycles, which would give way to what we know today as cars.
As for the logo, inspired by the saws manufactured by the family , it was designed in 1847 by Justin Blazer, an engraver from Montbéliard, and registered eleven years later, in 1858. Although it was not until 1920 that it began to be present on the cars of the brand. The logo, in the same way as the brand’s vehicles, has been transformed over time, adapting to each specific moment. Thus, the total renovation of the logo took place in 1998. In 2002 it was retouched, and in 2010 it was updated again to end up keeping the appearance that the firm’s models currently show.
