AutoPeugeot Motocycles: new era in Paris, Beijing and Moscow

Peugeot Motocycles: new era in Paris, Beijing and Moscow

In Spain you do not see many Peugeot Motocycles but that does not make it an unrecognized firm worldwide. With more than a century of history, this brand dedicated to two wheels just released its image and brand identity last February. On the occasion of this new era, focused on the internationalization of its products in leading cities, the French have simultaneously inaugurated three benchmark dealers: Paris, Beijing and Moscow . They all wear the new Peugeot Motocycles colors and join the 60 countries that already sell through 3,000 customer service points.

As its own numbers indicate, and after a very positive first quarter of 2021 in registrations, Peugeot Motocycles is no newcomer to globalization. The last country to join its expansion phase was Vietnam, which opened the Thaco concession at the end of 2020 as part of the growth plan within Southeast Asia. That area of the globe is not unknown to the French, given that at the end of 2007 they began to position themselves to sneak into the Chinese market. Finally, through a joint-venture with the builder Qinggi , its entry into the country has been solidified. The opening of the Flagship in Beijing consolidates this collaboration. An ambition that also moves to the East with the inauguration of the dealership in Moscow , which marks a new stage in the Russian market.

Access to the range

The needs of Asian customers have nothing to do with the Spanish, so it is vital to adapt to each market. The meticulous consideration of the particularities of each country has led them to differentiate their commercial offer, leaving the Metropilos, Django and Speedfight for Beijing . In M oscú, on the other hand, they will sell the Django, Kisbee, Metropolis and Pulsion .

In Paris, one of the most motorcycle cities in Europe next to Barcelona, the Grande Armée concession will showcase the entire range of Peugeot Motorcycles . This firm, together with the points of sale, is characterized by customer service, with tailor-made support thanks to the presence of experts and the option of product testing.

Also in Spain

The idea of launching the three flagships simultaneously is not the only bet of the firm in recent months. As Costantino Sambuy, its CEO, comments: “International development has always been a priority and we work non-stop to reinforce this presence.” Something for which they also have Spain, one of the priority markets to implement the renewed image of Peugeot Motocycles.

In our country they have more than 70 points of sale after several decades implementing the lion’s motorcycles throughout the territory. For this reason, and its relevance, Spain will be the country chosen to show, for the first time in its dealerships, the colors and spellings of the new course in Europe. “Our dealer network has always been our partners and our best allies and those who have contributed directly to the success of Peugeot Motocycles in Spain. Thanks to them, models such as the 103, SV, Speedfight, Satelis, or, more recently, our flagship Peugeot Metropolis, have been and are emblematic commercial successes of 2 or 3-wheel mobility ”, declared Francisco Domínguez, General Manager of the Brand for Spain. The plans of the Spanish network include the opening of 6 flagship stores in a matter of 4 months .

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