AutoPeugeot receives the "Car Design" award for aesthetic evolution

Peugeot receives the "Car Design" award for aesthetic evolution

We recently visited the Alfa Romeo facilities and its historical museum, called “La Macchina del Tempo” , to speak in a relaxed way with its new design director Alejandro Mesonero-Romanos . He himself recognized that electrification is a challenge when developing the models, since you must find a space for the batteries and the structure that makes up this propulsion. However, he acknowledged that aesthetics and emotion are still key when buying a car, something that is transferred to sales. Matthias Hossan, Peugeot Design Director, commented the same when collecting the “Car Design Award” 2021 . Both belong to the Stellantis group, which, far from using platforms as a unification strategy, allows its design teams to exploit all existing and future possibilities.

The recognition of the “Car Design Award” concerns the latest Peugeot creations, which are carried out by the appointed Matthias Hossan. This award, which was created in 1984 by Mr. Fluvio Cinti , founder and director of the world-renowned motor magazine Auto & Design . The award seeks to recognize projects that contribute significantly to the evolution of automobile design, something that the judges have succeeded in sharing in the new sporty and refined image of the Peugeot. A select group made up of 12 specialists from the main international automotive publications, capable of evaluating design trends at a global level.

Awards that are sales

The award ceremony took place on November 30 and, given the current European pandemic situation, it was held virtually. The winners of the different categories were revealed from the National Automobile Museum in Turin: “Production Car”, “Concept Car” and “Brand Design Language” . The 2019 Peugeot 2008 received the honor in the “Production Car” category and the latter also went to the lion’s signature, which has just completely redone its image with a new vintage-style logo but a futuristic message.

This award takes into account the design shared by the models of 10 finalists, specifically assessing their evolution, coherence and attractiveness depending on the era in which they live. In this sense, the Peugeot portfolio fits perfectly with current tastes and trends. Matthias Hossan, Design Director of the brand, thanked the award and commented that: “It comes at a crucial moment for the brand that, with the new Peugeot 308, takes design and personality to a new level, even more daring and innovative. Our new brand image was launched with the 308 and has revolutionized the way we communicate our values. “

The designer ended his speech by making clear reference to the history of Peugeot; “Our roots reach into a glorious past, but they also project us into an exciting future.” A mantra that they have used in their last campaign, the one that comes together with the change of image of their fronts, dealerships and portals. An evolution that they plan to lead with electrified models, whether they are 100% zero emissions or hybrids and plug-in hybrids.

Does Mexico run out of 'silver bullets' in the face of the inflationary wave?

The ravages of the pandemic, the conflict between Russia and Ukraine, and climate change have caused a rise in prices that is making a dent in the pockets of consumers.

'Cruel and unacceptable': Prince Andrew retains police protection while Prince Harry has to fight...

Prince Andrew and Prince Harry are at the center of a heated debate. Despite his recent abuse scandal, the Queen's son is still entitled to police protection, while his nephew is not.

"Bumsbirne": Viewers demand the ejection of "Bullying King" Oliver Pocher on RTL

At RTL, "Who wants to be a millionaire" star Günther Jauch (55) continues to rely on the skills of Oliver Pocher (44). In "Jauch gegen...", the successor to "5 gegen Hauch", Pocher is allowed to moderate - despite daily bullying, humiliation and boasting on Instagram. How does that fit with Günther Jauch's clean image?

Oliver Pocher's wife Amira is addicted to shopping: "Even if I don't want to...

Oliver Pocher's wife Amira Pocher is addicted to shopping. The 29-year-old influencer confessed to her 937,000 followers on Instagram on Friday. Literally: "Even if I don't want to admit it to myself".

Last supermoon of the year shines in the night sky in August 2022

Already in June and around July 2022 the full moon became a super moon. In August 2022 there will be a super moon for the last time this year. When does he shine?

More