64% of Mexican small and medium-sized companies (SMEs) do not carry out any process to measure the performance of their business, according to a study carried out in 2018 by the National Institute of Statistics and Geography (INEGI).
This data is particularly worrying if one takes into account that currently planning and measurement are more important than ever, given the economic circumstances in Mexico derived from the global pandemic context.
Measurement through financial indicators and goal tracking may seem a complex and opaque process for SMEs, but it doesn’t have to be. Just by searching the internet you will find many resources that can help you 
QuickBooks, an electronic accounting and management system in the cloud, offers SMEs the indicators they need for financial planning: it helps them monitor their profits and expenses, create reports to measure their performance, invoice, perform bank reconciliations and other calculations that, without the automation functions of this software, would be inappropriate for our times. Visit our website to learn more about the benefits of QuickBooks for your business. 
How to plan effectively?
Some key points for successful planning are:
Set smart goals: Instead of thinking of very ambitious goals, plan general and specific goals to mark the sum of small steps that will help you reach bigger goals.
Adopt the SMART model so that your goals are:
o Specific (Specific)
o Measurable (Measurable)
o Achievable
o Realistic
o Temporary or achievable within a defined time (Time-related)
Create a schedule. This will help you to structure each proposed objective in a visual and more organized way, and you will be able to divide your goals into a series of processes and lapses.
This 2021 will not be an easy year. However, SMEs are the backbone of the Mexican economy and have shown, time and again, their resilience in times of crisis. With good planning, SMEs will be able to move forward and lead Mexico’s recovery in 2021.
