September is the month of new beginnings. The beginning of a course with all the illusions ahead, challenges and challenges that we propose to achieve both personally and professionally. They are 30 days to squeeze the energies charged during the summer, or they have thought about Seat and Cupra. On the 28th of month nine, the start of production of the Cupra Born was announced at the largest and most important electric vehicle plant in Europe, located in Zwickay (Germany) .
Cupra’s first 100% electric model brought together the brand’s CEO, Wayne Griffiths, and the members of the Board of Directors to commemorate the beginning of a new era for Seat. They were received by Stefan Loth, Chairman of the Board of Management of Volkswagen Saxony and former director of the Martorell plant. The Volkswagen ID3, Volkswagen ID4, Audi Q4 e-tron and Audi Q4 Sportback e-tron are also manufactured at this plant.
A celebration that coincides with the Automobile Barcelona Salon , which will be open to the public from Thursday, September 30. Previously, it has passed through the Munich International Motor Show (IAA), an appointment that Seat took advantage of to talk about its electric offensive . A roadmap from which the first letters are written to reach the climax of history in 2030, when they pretend to be a completely electric firm. ” El Born is the driving force behind the company’s transformation and the start of Cupra’s electric offensive, ” said Griffiths during walks between the production lines. “Our ambition is to produce more than 500,000 electric vehicles a year in Spain for different Group brands,” he stated when asked about his project in the country of the firm.
Electric and passionate
The Cupra Born has the arduous task of maintaining the sporty and emotional essence despite being electric. With him, the offensive and the transformation of the company began, which has focused its efforts on the firm that works best for it in the market. The first units of the Born left the line to applause and enthusiasm, since with it the company wants to increase the Cupra mix to 20% of registrations of the Catalan alliance. This will mean reaching new international markets and raising the zero emissions ratio of its global sales, which will reduce possible fines in Europe.
It will arrive in Spain from November and it will also mean a new distribution model. Cupra’s relationship with its customer is different, so delivery will go the same way. In addition, users and proud owners of a Cupra will be able to contract that service through a subscription model, as you would with Netflix or Spotify.
The most important thing about the visit to the plant was not to bring together senior officials, it was to highlight the paradigm shift in Cupra. With the Born, a new concept in car production is achieved: carbon neutrality. This is achieved by using energy from renewable sources and resorting to sustainable materials such as the Seaqual Initiative used in bucket seats, which comes from plastic salvaged from the Mediterranean.