The city of Madrid is hosting this year the Davis Cup Madrid Finals 2019 , held from November 18 to 24 at the Caja Mágica in Madrid , in which for the first time the eighteen best teams in the world will fight for the title for a week in a venue fixed. From Monday to Thursday, the group stage will take place with the teams divided into six groups of three, who will face each other. The first of each group, plus the two best seconds will qualify for the quarterfinals. The Davis Cup world champions will be crowned after the knockout phase ends from Thursday to Sunday. For the occasion, the competition had to find a brand that would function as an official vehicle; and the brand, in turn, had to find an ambassador. Finally, Lexus will be the official car and partner of the Davis Cup Madrid Finals; while the world renowned tennis player Roberto Bautista will become a brand ambassador during the sporting event.
Bautista’s agreement with Lexus will last for one year and includes the tennis player’s participation in various actions of the brand. The athlete from Castellón, who will be part of the Spanish team led by captain Sergi Bruguera, along with Rafa Nadal, Pablo Carreño, Feliciano López and Marcel Granollers, will wear the brand’s branding, specifically his shirt, during the duration of the contract in all the tournaments you participate in. The decision was clear from the beginning, as Bautista shares with Lexus sports values such as effort, improvement and success, as well as the tireless search for perfection.
The Davis Cup Madrid Finals is already considered one of the most relevant sporting events of this year 2019, within the sports program, making the city of Madrid the capital of the tennis world for a week, in which tennis players are sure to Participants will feel the warmth and passion of the audience present.
