AutoSaúl Craviotto at the wheel of his Cupra Formentor...

Saúl Craviotto at the wheel of his Cupra Formentor e-Hybrid

Many expected models of high performance and thug character before the birth of Cupra as an independent firm. The twist came when Luca de Meo, then president of Seat and current leader of the Renault group, presented a brand that went further, with sophisticated models, new segments and even electrified systems. Its launch model was the Cupra Ateca, quite a declaration of intent, like the 150 hp variant of the Cupra Formentor . This change in the Cupra paradigm, as we knew it, also occurs through its representatives, or ambassadors. Saúl Craviotto, the active Spanish athlete with the most Olympic successes in Spain , has been the image of Seat’s premium brand since 2018. This union is understood by the physical power, indomitable character and tenacity that a sport such as canoeing requires, but also because of Craviotto’s critical and committed spirit with the environment.

On May 12 it became official: Saúl Craviotto and Mireia Belmonte will be the bearers of the flag of Spain in the next Olympic Games in Tokyo 2021. The Cupra ambassador is not only the standard-bearer of our country in its next challenge, but also in the challenge of the firm for electrification. Reason enough to be the proud owner of the Cupra Formentor e-Hybrid , a model with which you share the values of competition and sustainability.

The association between athletes and automotive firms is common, but it also shows the path that the manufacturer wants to take. The collaboration with Saúl, who lives in Gijón but comes from “Lleida”, clearly exposes Cupra’s World Cup expectations. But not only that, Craviotto is known for his love of lifestyle, work commitment and his charisma, combining his role as an elite athlete, National Police and a contestant on awards such as the 2nd edition of MasterChef. Which, by the way, won.

At the wheel of your Cupra

Of all the models to choose from, Saúl Craviotto has opted for the Cupra Formentor e-Hybrid for his daily commutes . This 245 hp plug-in hybrid model, with up to 55 kilometers of electric range , allows you to circulate while reducing your CO2 impact on the atmosphere. In the words of the Olympic canoeist: “the CUPRA Formentor e-HYBRID is the perfect car: I can drive daily without emissions, with the peace of mind of doing the kilometers I want, thanks to its two engines.”

This model adapts to the needs of the Spanish athlete, without giving up the sporty and playful character that they also enjoy from time to time. For this, and as we tell you in this article, the Formentor e-Hybrid uses the 1.4 TSI petrol block together with an electric block that offers 204 hp and 245 hp, to suit the buyer. The Zero badge on his windshield allows Craviotto to get around without having to think about city restrictions, paying for parking zones or tolls.

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