The virtual world has long ceased to be a teenage thing. Many of us have become used to talking about astronomical figures dedicated to this world behind the screen. Whether you’re a successful content creator or League of Legends gamer, with your Twitch and Youtube channel. If all these concepts sound like Chinese to you, we encourage you to continue reading and discover what is behind Seat’s latest sponsorship of the MAD Lions esports team . The first thing you should know is that this collaboration does not arise from simple curiosity on the part of the Spanish firm, we are talking about a market that moves millions and users of different ages. Betting on this segment will place them in the imagination of a huge collective, a very wise decision by the firm with the youngest average age in Europe .
Mad Lions is an esports club founded in August 2017. This sponsorship with Seat covers its League of Legends section, which involves the LEC and Super League teams. The collaboration will mean that the firm will be present on team shirts, banners and infographics but also in lounges, tickets for competitions and the creation of content for Seat esports Talks , Car Testing and others.
What are esports?
Today it is difficult that you have not heard of esports, even less after the confinement derived from the pandemic. This world of virtual video games stopped being a thing of closed rooms years ago and its monetary value is incontestable. The past 2020 was the definitive year of his foray into our day-to-day lives and the latest issue of Forbes confirmed it : the virtual world of the game has nothing to envy the real one. David “TheGrefg” is the protagonist of the cover of this bible of the market and money as the owner of Team Heretics. He is also the streamer (direct) that has achieved the most simultaneous viewers in a broadcast, adding 2.4 million users pending his words.Today he has 50 employees under his charge and his club is valued at close to 20 million euros , and all virtual.
But “TheGrefg” is just one of many, and Forbes has made a list of the top rated esports teams today. At number 12 is Overactive Media and Misfits Gaming, valued at about $ 120 million. Team SoloMid and Cloud9 are the winners in this stratospheric ranking, with an estimated value of 400 million and revenues of 29 million dollars .
Go for esports
The choice of Seat seems, therefore, the most successful. Relating to a world on the rise, highly youthful and with so much media impact will make them visible beyond the road. For the official presentation of this agreement, a specific announcement has been made for networks, emphasizing the value of both brands and the points in common for this relationship. The protagonists of the spot are well-known players such as Flakked, Alexx, Knighter or Sacre , accompanied by the influencers of the club Revenant, Aroyitt, Lokys and RubySky .
The firm’s commitment is clear: “Seat has always responded to the needs of its consumers and has known how to be aligned with their tastes and consumer trends. Exploring the territory of esports is a challenge and, at the same time, something we really want to do ”, said Cristian Calvo, Marketing Director of Seat Spain. Being in esports is being where the youngsters are, and Calvo is clear about it: “When the time comes when these fans need a mobility partner, we want them to choose Seat.”
