If you usually buy clothes online you will surely know Shein , a brand of Chinese origin that in recent years seems to have become one of the most popular, but what do we know about this brand? Why does Shein have this name and what is its origin? Apparently there are many doubts about how Shein was born since its origins are shrouded in much mystery .
Shein: Why does the popular fashion brand have this name and what is its mysterious origin?
It is enough to enter the Shein website, and apart from all the fashion collections they offer, little information is given about their origins in their “Who we are” section. In fact, they only explain that they reach more than 220 countries, and that it was created in October 2008 so it will soon celebrate its thirteenth anniversary.
Doesn’t it explain anything about its beginnings or its creator? Well, the truth is that not because of what thus generates a certain halo of mystery that surprises many of its buyers who nevertheless adore the brand for what it offers: fashionable clothes at really low prices.
A brand that has seduced the so-called ” Generation Z ” and that despite its secrecy, we do know that it was created in the city of Nanking , located in the province of Jiangsu, China.
The name of its creator is also known: Chris Xu , also called Yangtian Xu, an American of Chinese origin who graduated from the University of Washington from which, however, little more data is available.
The origin of the name Shein
It was in 2012 when Xu registered the domain sheinside.com , which was the store’s first name, She Inside, which he apparently created from a play on words from See Inside. But this name lasted just three years since once the international expansion of his online store began, he decided to shorten it. Thus was born in 2015 the name Shein by which the brand is known today.
Shein’s progressive success
Since it was launched in online commerce, Shein has not stopped growing but it has been in the last three years when its expansion has been definitive. It has become a benchmark online brand in many countries around the world, especially Europe ( only in the United Kingdom it sells more than 30,000 articles a day ) and in the United States it has “swept” being the most downloaded app in the last year . It is also said that its sales policy offering more than 1,000 new items a day, with great offers, discounts, and the fact that orders arrive faster and faster has laid the foundations to make its clientele more and more loyal and increase in quantity progressively.
