The update of the Regulation of the General Law of Health in the Matter of Advertising leaves out of digital advertising characters of brands whose packaging has at least one nutritional stamp.
A constant updating process is required to keep abreast of trends, technological tools and the use of new formats available on each network, considers Paulina Fagoaga.
Among the recent marketing strategies is that of brands such as Fabuloso, which instead of advertising, create playlists for specific times of the day.
Throwing Dr. Simi stuffed animals at concerts, conscientious tradition for intentional marketing strategy or luck for the brand without promotional efforts?
Expansión spoke with an expert in gender perspective in advertising to find out how much progress has been made in this field based on commercials from 10 years ago.
Technological companies seek a world without cookies while platforms and apps will incorporate more advertising. Advertisers must adapt to new needs and trends.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
