Advertising industry

The Mexican government closes the doors of the metaverse to Tigre Toño and Osito Bimbo

The update of the Regulation of the General Law of Health in the Matter of Advertising leaves out of digital advertising characters of brands whose packaging has at least one nutritional stamp.

Professionalization, the big step for the consolidation of Influencer Marketing

A constant updating process is required to keep abreast of trends, technological tools and the use of new formats available on each network, considers Paulina Fagoaga.

We are facing the unstoppable rise of retail media

It is a channel of exponential growth, high speed, where brands benefit because they find their potential customers at a time of purchase intent.

A playlist to mop up: brands turn to music to connect with Generation Z and increase the sale of their products

Among the recent marketing strategies is that of brands such as Fabuloso, which instead of advertising, create playlists for specific times of the day.

From Mexico to the world: Dr. Simi is the viral phenomenon in concerts. What does Similar Pharmacies think of this?

Throwing Dr. Simi stuffed animals at concerts, conscientious tradition for intentional marketing strategy or luck for the brand without promotional efforts?

"Tell me cowboy" Users relive macho commercials from the 90s and 2000s and can't believe them

Expansión spoke with an expert in gender perspective in advertising to find out how much progress has been made in this field based on commercials from 10 years ago.

Netflix, Facebook and Apple: Whether you like it or not, they will have more and more advertising and this is why.

Technological companies seek a world without cookies while platforms and apps will incorporate more advertising. Advertisers must adapt to new needs and trends.

Creative Guideline: The challenge of reinventing an agency, but without losing its legacy

Alejandro Corona is the new CEO of the firm. Its short-term goal is to maintain double-digit growth and gain the trust of the agency's stakeholders.


Schedules of the Valencia GP of MotoGP in Cheste and how to see it

The Cheste circuit hosts this weekend, from November 4 to 6, the 2022 MotoGP Comunitat Valenciana GP. See the schedules and all the information.

"Don't talk to me!": Danni Büchner makes a clear announcement to hated party guests

Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.

Must Read