Advertising industry

Beware Amazon and Walmart: Mercado Libre conquers Mexican shoppers to the rhythm of Luis Miguel

With the “Mexico on the skin” campaign and an optimization carried out by the companies Fluzo and Netquest, the marketplace managed to increase its brand recall and purchase consideration on its platform.

Why is it convenient for Netflix to put advertising on its platform right now?

Platforms that were born free of ads, and showed this feature as an added value, today evaluate them as an alternative to keep subscription prices competitive.

Inflation: Marketing to the rescue of companies?

Pepe Beker, co-founder of BESO, says that inflation makes business decisions short-term in the face of uncertainty. But with predictive data it is possible to have a higher degree of assertiveness.

Band of Insiders: how to take advantage of a crisis to grow in triple digits

For Vivian Barón, CEO of the agency, the growing need to gain a competitive advantage in the midst of the pandemic drove the public relations and brand communication sector.

ABInBev is the most creative group of the year, according to Cannes Lions

The company was recognized after two of Grupo Modelo's brands, Corona and Victoria, took home 14 lions: 5 gold, 4 silver and 5 bronze.

Is it really worth signing up for Cannes Lions?

Although the registration in Cannes Lions reaches 900 euros per piece, the most 'normal' thing is not to win, says Pablo Batlle, CEO of Rock The Agency.

DDB Mexico wins two Grand Prix at Cannes Lions 2022

The agency won two Grand Prix with Data Tienda, a financial information center for unbanked women, which worked for We Capital.

TikTok Sign Language Dictionary Wins Bronze Lion at Cannes Lions

The DDB México agency made digital users interested in learning sign language, through a challenge on TikTok. The idea won in the Social & Influencers category.

Latest

Child releases handbrake – man gets under car and dies

Tragic accident in Haan: A child climbs forward from the back seat of the car and apparently accidentally releases the parking brake of the parked vehicle. A 50-year-old gets under the car at the rear and is trapped.

Infection Protection Act: Experts attack Lauterbach – "says goodbye to science"

A mask requirement for publicly accessible interiors is planned from October. Exceptions are vaccination or recovery within the last three months.

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Important advances in the search for extraterrestrial life

Detecting extraterrestrial life requires that we understand the basic fundamentals of life and that we have specialized instruments capable of detecting it

Experts: Russia is preparing offensive that will fail

War researchers are certain: Russia's efforts to conquer the Kharkiv region are doomed to fail.