cannes lions

ABInBev is the most creative group of the year, according to Cannes Lions

The company was recognized after two of Grupo Modelo's brands, Corona and Victoria, took home 14 lions: 5 gold, 4 silver and 5 bronze.

Is it really worth signing up for Cannes Lions?

Although the registration in Cannes Lions reaches 900 euros per piece, the most 'normal' thing is not to win, says Pablo Batlle, CEO of Rock The Agency.

DDB Mexico wins two Grand Prix at Cannes Lions 2022

The agency won two Grand Prix with Data Tienda, a financial information center for unbanked women, which worked for We Capital.

TikTok Sign Language Dictionary Wins Bronze Lion at Cannes Lions

The DDB México agency made digital users interested in learning sign language, through a challenge on TikTok. The idea won in the Social & Influencers category.

Winning a metal at Cannes Lions is an achievement, but three is another creative level

VMLY&R was awarded a lion and its Commerce division two more, for having turned a t-shirt into a payment method to buy beer at soccer stadiums.

Publicis wins 2 bronze lions with its campaign for Powerade and Civic Proposal

#SeguimosTablando, about the journalist Javier Valdez, murdered in 2017, won a bronze lion after being the most awarded Publicis piece in the previous edition.

Why isn't the roar of Mexican creatives so loud at Cannes Lions?

Raúl Cardós, the publicist who has been juror in this festival, says that Mexican campaigns need to project culture in a universal way.

"Society can sink youth or raise it afloat." A sculpture by Mexican Rubén Orozco shouts this message

The work is a metaphor for how society can sink youth or raise it afloat, considering that today 70% of young people suffer from anxiety about the climate crisis, according to data from LLYC.

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"Don't talk to me!": Danni Büchner makes a clear announcement to hated party guests

Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.

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