Native Sportscaster, which Mediacom and We Believers created for the brewer, took home a silver and bronze lion in the Radio and Audio category. Fishing Championship won a gold in Outdoor.
In the last 12 months, Netflix, Doritos, Levi's, Converse and Mercado Libre were the brands that generated the most information on social networks about this community.
With this film, the production house is making efforts to be more inclusive. Although this represents a great challenge, it also means advantages for the brand, say the experts consulted.
A great work of digital craft needs to impress people and create an emotional response to serve as a benchmark in the category, says the jury president.
Verónica Hernández, CEO of Ogilvy México, says that the immediate challenge is to go beyond Icnocuícatl, the poem with which the brand honored those who left because of the Covid-19 pandemic.
Through its advertising platform, the technology firm seeks to help brands take advantage of the increase in purchases that people make from their computer while working at home.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
