Social media

A Swedish study by the University of Gothenburg on the use of Facebook reveals that women spend 81 minutes a day on this social network, while men spend "only" 64 minutes a day. The average user accesses the social network 6.1 times every 24 hours.

A study carried out by the global consultancy AT Kearney ensures that allowing the use of social networks at work keeps workers happier, thus banishing the idea that accessing pages like Facebook or handling Twitter reduces performance.

And its growth is unstoppable. Since its creator sent his first test tweet on March 21, 2006, and after its opening to the public on July 15 of that same year, the number of "followers" of this social network has not stopped growing until it became a real social thermometer. What did Jack Dorsey, creator of Twitter, say in his first trill?

Researchers from the University of Zaragoza have analyzed the models for the spread of rumors on social networks. The study, published in the journal Physical Review E, will serve to develop new techniques in viral marketing (electronic word of mouth), more efficient and less expensive.

We currently use Facebook 19 times more than Twitter and 135 times more than Google+, according to a new study by comScore. According to the report, the second place among the most used social networks worldwide is occupied by the microblogging platform Tumblr and Pinterest, the social network to find, filter and organize images that are all the rage.

A study on Twitter by American scientists from the Massachusetts Institute of Technology (MIT) and the Georgia Institute of Technology reveals that users of the microblogging platform consider that only a third of the messages on their timeline "are worth it."

According to a new study published in the journal Obesity, in the same way that obesity can be socially contagious, so can weight loss. To prove this, researchers at Brown University (USA) created several teams of obese and overweight people to compete in the goal of shedding the extra kilos. And they found that the weight loss of some team members had a positive influence on the rest.

Thanks to new technologies, today it is possible to be connected at all hours and check email or social networks at any time. This makes many people unable to resist the temptation to enter their Factbook profile or check their Twitter account at all times. A study that will be published in the journal Psychological Science affirms that social networks cause more addiction than alcohol and tobacco.