AutoThe DS 4 and DS 9 that can be...

The DS 4 and DS 9 that can be seen through augmented reality

Buying a vehicle like the DS is much more than a mobility object , it represents the sophistication and class of its driver. That avant-garde spirit is the cornerstone on which the Stellantis group’s premium signature is based, both in its final product, the car, and in the experience it serves its customers. An owner who, from now on, will be able to get to know the DS 4 and DS 9 in an immersive and differential way thanks to interactive 3D augmented reality. The DS WEB AR solution shows these two models in that double digital life that is talked about so much today and that is also part of the pleasure of buying a vehicle.

As the firm explains, this technology allows you to see the DS 4 and DS 9 superimposed on a background in real time and in real size. In this way, the potential buyer will be able to observe the style and elegance of his interest in a street, a highway or a garage . Without a doubt, investing in a DS should make you happy during the drive but also through the sense of sight. This advance would not make sense if it were not your own creation, since the signature takes the customization possibilities to the next level. In other words, the 3D image that you will see is that of the DS 4 or DS 9 that you have previously configured in the portal, being able to carry out a test later.

As they see it from the firm: “The period of the pandemic brought with it important social changes and profound transformations in consumption habits. The temporary closure of our DS Stores in 2020 motivated us to imagine new experiences for our customers.” Augmented reality is just one more technological advance that has taken off with the current situation in the world. Lockdowns and lockdowns have forced us to rely on digital more than ever for shopping, education, entertainment, and even big investments. “The combination of this innovation and the use of the QR Code responds to a new trend that unites the values of savoir-faire and DS Automobiles technology ”, says Matthieu Zerafa, DS Retail Experience manager and DS WEB AR project manager. Without a doubt, another way to connect with the DS spirit and its premium experiences.

ds excellence

Augmented reality will become part of that abstract concept that DS has wanted to create since its creation in 2018. The message of excellence should not only be transferred to its automotive creations, but also to the range of services called DS Only You. The client of this firm must feel special, valued and understood for all those aspects in which they come into contact with DS.

The strategy is as follows: the user must decide whether to go to DS or DS goes to him under the confirmations “DS will always be available to attend to my needs”, “my mobility is guaranteed”, “I have privileges as a DS client and my fidelity is rewarded”. Part of that trust will now be established with that augmented reality, which is included in the services: DS Valet, DS Assistance, My DS App, Rent a DS, DS at Your Service and DS Club Privilege .

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