At the beginning of 2020 DS presented a special model for the brand. The DS 9 is not only his first saloon as an independent firm, it also means his return to a segment that he owned and was lord in its first years of life. I’m talking about 65 years ago, when the DS Jaws appeared and showed the world the technological possibilities of the time . With the same intention, the DS 9 was born, an extremely refined and sophisticated saloon that combines the best of French know-how, without forgetting advances in the field of safety and driving aids. The firm has opened orders so that it can be yours from 51,300 euros, with discounts and launch promotions that affect its most sustainable version: the DS 9 E-Tense 225 . It is the model powered by a plug-in hybrid system, which combines an electric motor and a gasoline to offer 225 hp of combined power. The 225 hp 1.6 Puretech petrol variant is also available , priced at € 53,000 and less tax benefits.
The DS 9 will not have it as easy as the DS Tiburon in 1955. The competition is stiff and you will have to conquer buyers who previously would have opted for an Audi A6, Jaguar XF or Skoda Suberb, among others. For this they have devised a launch plan that prioritizes electrified models, without being 100% electric. PHEVs or plug-in hybrids are becoming the most appropriate option for current needs. With them you can travel the cities without emitting a single gram of CO2, but also launch into an adventure thanks to the gas tank. In this case, the DS 9 is capable of traveling between 40 and 50 kilometers in electric mode , which gives it the distinctive 0 of the DGT. That will allow you to park in the Blue Zone of Madrid or save tolls in Catalonia, and those are just some of the advantages.
What is it about DS 9 that makes it unique?
DS is an unusual firm. Your goal is not to reach millions of buyers, far from it. DS was born as a niche, premium and expensive brand. Its refinement and care for the chosen materials inevitably raises its cost, as does the number of driver assistance and safety systems. In this last section, the DS Active Scan Suspension stands out, a function that studies the road through the camera located on the front. The shock absorbers are electronically regulated in the event of any bump or break in the pavement, without the need for pilot action.
Nor can we ignore the DS Night Vision, a technology that uses infrared vision to alert the driver of unexpected sightings at night. We have also seen this innovation in the Volkswagen Touareg but, little by little, it begins to join the premium brands. DS Drive Assist is a kind of introduction to autonomous driving , regulating speed and steering the steering wheel according to the movements of the vehicle in front.
Know how to do French
If something is clear to us about DS, it is that they have France and Paris in mind. Its vehicles are developed with the city of light, its streets and its history in mind. Elegance seems implicit to the city, witness of countless fashion shows. For this reason, the firm has taken the ‘French know-how’ as its reference when creating its vehicles. Something that we have already seen in the DS 3 Crossback and the DS 7 Crossback, both two high-flying SUVs and unique design. The DS 9 maintains that design language in a body that is 4.93 meters long by 1.85 meters wide and 1.46 meters high, with a wheelbase of 2.86 meters and a trunk capacity of 510 liters. .
Its interior is an ode to craftsmanship and class. The perceived quality removes the hiccups and makes you feel at home from the first moment. In addition, we recently talked about the introduction of a new finish called Art Leather. Designers have worked hard to transport the best of manual processes to an industrial manufacturing plant. This care for materials is found in all the environments designed by DS: Inspiration DS Bastille, Inspiration DS Rivoli, Inspiration DS Opera and Performance Line . Equal parts luxury, habitability and technology.
