The American consultancy Burson-Marsteller has published a new report in which the public relations firm has analyzed the success of world leaders through social networks. The investigation specifically targeted 590 Facebook pages of both governments and senior officials with a total of 311 million followers as of February 1, 2017.
The rulers with the largest number of followers on Facebook
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Narendra Modi (India): 39,576,923 followers
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Donald Trump (USA): 19,803,140 followers
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Prime Minister (India): 13,115,068 followers
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Reina Rania (Jordan): 10,680,267 followers
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Recep Erdogan (Turkey): 8,939,476 followers
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White House (USA): 8,939,476 followers
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Abel Fatah Al Sisi (Egypt): 6,888,585 followers
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Samdech Hun Sen (Cambodia): 6,778,542 followers
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Joko Widodo (Indonesia): 6,483,653 followers
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Enrique Peña Nieto (Mexico): 5,156,281 followers
The governments that use Facebook the most
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Government of Ethiopia (29 posts per day)
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Government of Botswana (28 posts per day)
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Secretariat of Communication of Honduras (23 publications a day)
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Presidency of the Dominican Republic (20 publications per day)
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Presidency of Mexico (14 publications per day)
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Foreign Minister of Japan (11 posts per day)
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Foreign Minister of India (11 posts per day)
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Ricardo Rosselló (government of PuertoRico) (10 publications a day)
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Government of Indonesia (10 posts per day)
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Presidency of Honduras (10 publications per day)
The most beloved message
As a curiosity, the Facebook post that generated the most reactions was the video in which former United States President Barack Obama and his wife Michelle Obama sent the Christmas message. The post received 190,000 hearts.
The saddest message
The post or publication that generated the most emojis with the sad face was the message of condolences from the king of Bhutan for the death of the monarch of Thailand. This post received 54,000 sad face emojis.
