FunThis is how Mere stores are, the 'Russian Lidl'...

This is how Mere stores are, the 'Russian Lidl' that has opened in Spain

We have been talking about Mere for some time, better known as the ‘Russian Lidl’, and now we can announce the opening of its first three stores in Spain. Why is it called the ‘Russian Lidl’? Because the appearance of the establishments is very similar to what the German chain stores had a few years ago: without shelves and with the products in a box. In addition, Mere is a hard-discount company.Location and hours of Mere stores in SpainMere has opened its first three stores in Spain, and the forecast is that in the coming months it will open many more, until reaching 40 before end 2021. It is looking for stores in cities with more than 15,000 inhabitants and its intention is to compete with other chains that are already established such as Dia, Mercadona, Carrefour or Aldi, among many others. A great price war is coming! The first three establishments have opened their doors this week in Parla (Madrid), Aldaia and L’Alquería de la Comtessa (Valencia). The opening hours of the one in Parla are from 9:00 a.m. to 9:30 p.m. from Monday to Sunday, and the hours of shops in the Valencian Community are from 9:00 a.m. to 9:00 p.m. from Monday to Saturday. The stores? Mere is a Russian company that was founded in the city of Krasnoyarsk in 2009, and already has 800 stores. In 2015 it began its international expansion to other European and Asian countries. Supermarkets look like a commissary. There are almost no shelves and the products are displayed in boxes. The aisles are wide and offers the most aggressive discounts, up to 20% compared to the competition.As the company itself explains on its website, the business model is based on the following pillars:look for cheap rents, optimize commercial furniture and staff and give a special focus to the formation of the product assortment in stores. Although most of the products are food, Mere also offers cleaning supplies, toys, home decoration, bazaar … “Our supermarket does not have shelves, counters or clerks. Everything is sold from pallets or boxes ”60% of the brands are Spanish, which are sold together with others from European countries. Right next to the establishments are the warehouses, where everything that arrives from the factories is kept.

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