In pursuit of a sensory-elevated driving experience, Lexus designers and engineers have created the Lexus ES, a vehicle with intelligent features that recognize and respond to the driver . A good example is Lexus Climate Concierge, which creates the perfect climate in the cabin by automatically controlling seat heaters, steering wheel heating and seat ventilation, working in synergy with the air conditioning system. A sensor located inside the vehicle detects the humidity in the cabin and the temperature, both inside and on the windscreen, so that the latter does not mist up. The Lexus Climate Concierge features an updated nanoeTM X system, which discharges slightly acidic nano ions from the center of the air conditioning register, to combat skin dryness. Driving feel has also been improved, with improved rear suspension and brake pedal design and Adaptive Variable Suspension (AVS), while ride comfort has been redefined and ‘linear responsiveness’ has been improved. ‘, in tune with the brand’s new dynamic performance benchmark: Lexus Driving Signature.
In the words of Spiros Fotinos , director of Lexus Europe, “we are excited to share this innovative experience with the public around the world. As consumers expect more personalized experiences from brands, we wanted to explore the use of AI in order to develop advertising that responds to the viewer. It is a first step in showing how small changes in real time during the ad can have a positive impact on how you feel. This logic is also present in the Lexus ES, which provides exceptional levels of comfort through control of a series of sensory factors. Therefore, there is a natural synergy between the product and the campaign: the advertisement responds to the emotions of the viewer in the same way that the vehicle responds to the behavior and needs of the driver”.
Thus, in particular, launched in 2018 and updated in 2021, the ES is the most popular Lexus saloon , attracting both individuals and companies.
