In a city rich in culture, Coca-Cola occupies a special place in the heart of Atlanta. And nowhere can you experience the iconic beverage more fully than at the World of Coca-Cola Museum, where you can celebrate the soda’s journey from its humble beginnings in an Atlanta pharmacy to its honored position as one of the world’s favorite beverages. .
Museum history
In 1886, Coca-Cola was born in a pharmacy in Atlanta at the hands of pharmacist John Pemberton as a simple mixture of sweet syrup and carbonated water. From there, Coca-Cola rose to local fame first, quickly becoming a regional favorite, and continued to grow to national recognition. From Pemberton’s happy accident, some of the most famous advertising campaigns in the history of the industry were born.
The World of Coca-Cola Museum, originally created in 1990 as part of Underground Atlanta, stood as a celebration of the company’s lasting impression not only on the industry, but also on the family. Coca-Cola is both an international phenomenon and a household name. In 2007, the museum was relocated to Pemberton Place, named for the inventor of the soda, in downtown Atlanta, where World of Coke now stands as one of the city’s most beloved attractions.
Planning your visit
Located on Pemberton Place, the World of Coca-Cola is adjacent to Centennial Olympic Park and the Georgia Aquarium, making it the perfect stop for tourists on a day of sightseeing, and convenient for Atlanta natives waiting learn more about our dynamic beverage history. .
The museum is open every day from 10 a.m. M. At 5 p. M., But specific dates and times can be checked in advance by visiting their website. For updates on upcoming museum events or schedule changes, you can download the World of Coke app or follow their Instagram page @worldofcocacola.
Tickets are $ 16 for adults and $ 12 for children (children under two are free). The museum also offers a number of package deals to help maximize your party experience. On average, visits last approximately two hours.
Parking is offered on Ivan Jr. Boulevard at $ 10 per day per vehicle. MARTA also has stops at the Peachtree Center and the World Congress Center, just a 10-15 minute walk from the museum.
What to expect inside the museum
The Coca-Cola World Museum offers visitors a wide variety of exhibits – experience the history of Coca-Cola through artifacts from the soda past, each telling a unique piece of history. Some of the most notable moments are featured in a short film presented in the museum’s theater.
Stop for interactive experiences like Virtual Taste Maker and Bubblizer as you travel through time and to the vault where the coveted secret formula is kept. Take your taste buds abroad as you sample 100 different drinks at Taste It! Exhibition, with flavors of Coca-Cola from around the world. Or immerse all your senses in 4D theater.
See how artists and fans have found soda inspiration in the Pop Culture gallery, or pose with Coca-Cola’s much-loved polar bear for a photo shoot. At the end of your visit, stop by the World of Coca-Cola gift shop for a piece of the museum and most importantly, grab a Coke for the road!
Maximize Your Visit: Inside Tips and Tricks and Treats
The World of Coca-Cola receives its highest number of visitors on weekends, so to avoid crowds, lines, and waiting, plan your visit earlier in the week and earlier in the day! The museum reaches peak population in the hours between noon and close. A Google search will give you an hour-by-hour live look at the museum’s popularity ratings.
Due to World of Coca-Cola’s location (read: walking distance to many other downtown attractions), it’s easy to take a day of sightseeing in Atlanta. Check out the Georgia Aquarium, which is among some of the largest aquariums in the world, or spend a few hours with the incredible wildlife that makes Zoo Atlanta home. If you expect to hit multiple attractions during your visits, consider some of the package deals Atlanta has to offer to help maximize your experience and minimize costs.
The Atlanta CITYPass includes admission to the World of Coke, as well as the Aquarium, CNN Studios, Zoo Atlanta, and the Fernbank Museum of Natural History.
If you are a member of the military, be sure to bring your ID and get free admission. This offer extends all year round, every day of the week.
Don’t leave the Taste It! exhibit without tasting the infamous Beverly flavor. The Beverly has gained so much acclaim that visitors are often photographed or videotaped while trying the drink for the first time to post on their social media accounts. Create your own memory and tag it with #ITastedBeverly.
The Varsity, Landmark Diner, Pittypat’s Porch and other iconic Atlanta restaurants are located near and around the museum. Centennial Olympic Park is also a great spot for a picnic lunch between venues and offers a unique opportunity to walk in the footsteps of those who competed in the 1996 Olympics.
A museum source has confirmed that a new temporary gallery will join the World of Coca-Cola in 2017, so be sure to stay tuned for more information!
Community involvement
Giving back to the community is important, and World of Coca-Cola has ties to many organizations both inside and outside of Atlanta. The Coca-Cola Foundation contributes 1 percent of Coca Cola’s profits to different charities around the world. In fact, in 2015, Coca-Cola returned more than $ 117 million.
Recently, the Foundation has placed special emphasis on showing philanthropic support to organizations that support the economic empowerment of women, increasing access to clean water and education and youth development.
In 2010, World of Coca-Cola donated part of Pemberton Place for the construction of the Center for Civil and Human Rights, which now stands as another Atlanta landmark in view of both World of Coke and the Georgia Aquarium.
