As with many other aspects of our daily lives, grocery shopping is being digitized . At present we can order fruits and vegetables on a website, comfortably from home, and receive them at home the same day or the next day after placing the order.
But that it is possible to make the purchase online does not mean that we know how to make it or what to buy. This is where telemothers come into play. They are something similar to personal shoppers , but instead of choosing fashion and accessories, they choose the ingredients from the grocery shopping basket, making sure to make a list of healthy and balanced products , or designed for specific recipes.
The first telemother company to operate in Spain is Deliberry, a virtual market that was born in Barcelona in 2015. Its employees are women – most of them middle-aged – who buy with the same care as if they did for their family: they choose what best of each establishment.
Orders are also delivered the same day instead of waiting. Many markets and small businesses welcome these types of services, because they help eliminate fierce competition from large food chains, the only ones that have the resources to deploy complex online stores.
Image: Deliberry
