The urban artist presents with a video clip a love story starring himself together with the Argentine singer. This single comes after Balvin won the Latin Pop / Reggaeton Artist award.
J Balvin collaborates with the Argentine singer María Becerra in his new song and video “¿Qué más ?,” . Coming to life after a string of Instagram messages, reggaeton tells the story of a former couple at a crossroads, debating whether they should return or be left in the past. The video, directed by José-Emilio Sagaró, perfectly captures this feeling as Balvin and Becerra delve into the role of the couple.
“What else then?” It comes after Balvin won the Latin Pop / Reggaeton Artist of the Year award at the iHeartRadio Music Awards today and continues the good streak of the artist, who recently announced a third weekend of his Neón festival in Las Vegas, whose tickets are already sold out.
He also premiered his documentary, “The Boy From Medellín”, on Amazon Prime Video and released his song “7 De Mayo” from his next album. The song also comes after the RIAA platinum-certified single “Otra Noche Sin Ti” reached 60 million plays and 25 million views, “Tu Veneno” debuted at number one on the Latin Airplay charts and Latin Rhythm.
In addition, his collaboration with Karol G, “Location”, which rose to position one just a few days later. The two singles mark J Balvin’s songs number 28 and 29 to reach the number one spot, the artist is making history on Billboard by becoming the Latin street artist with the most songs on the chart.
J Balvin is one of the most consumed multiplatinum artists today. He has more than 48 billion views so far in his career and more than 52 billion monthly listeners on Spotify, making him the most listened to Latin artist on the platform and the sixth in the world.
He is the first Latin artist to reach 1 billion views on Apple Music. Its influence and reach transcend cultural boundaries; Balvin was named one of the 100 most influential people of 2020 by Time, he is the only Latin artist with a collaboration with Jordan (whose shoes sold out in a minute).
He has been awarded the Guinness World Record as the artist with the most nominations for a single Latin Grammys awards ceremony in his 21-year history , he is the third superstar and the first Latin artist in history to get a signature meal in McDonald’s menu.
He has been named one of the 50 Most Creative in Colombia by Forbes, and is VEVO’s most viewed artist worldwide and the number one global Latin artist on YouTube, Spotify, Deezer, and Shazam.
