The metaverse is a collection of virtual worlds and online gaming platforms and experts predict that, over time, the youngest will spend much more time in this environment than watching television like their ancestors. In this paradigm, television would not attract the new audiences, but rather would diminish little by little, settling down or staying with older people as the only audience that was most attached to traditional television. Hence they predict that when this generation disappears, television will die with them , unless it moves towards interactive media.
Adapt or die
Television companies will have to radically adapt to the rapidly evolving world of network entertainment if they hope to survive. And it is that on the horizon is the so-called “metaverse”, a vague term that covers the growing ecosystem of interactive online worlds, games and 3D hangouts that will attract millions of users.
While older consumers are still wedded to traditional television, viewership among those under 35 has halved in a decade, according to Statista, and will fall precipitously as the metaverse develops. in fact, it is expected to decrease further as the metaverse continues to develop.
To reach young people, broadcasters will have to compete with gaming platforms like Roblox, Fortnite, and Minecraft, which are hailed as forerunners of the metaverse and are establishing a dominant position in this environment.
While the metaverse is still relatively new, despite its growing presence, TV companies still have time to adapt but must position themselves across all these platforms, even toying with the idea of augmented and virtual reality around new experiences. .
One of the strengths of the metaverse is that brands will have much more scope to promote themselves and sell products directly to users. In fact, there are already fashion and luxury companies that are making millions of euros selling virtual clothes and accessories on Roblox, Fortnite and other platforms.
Reference: Statista
