EconomyFinancialYUPIX: the synergy between the metaverse and the real...

YUPIX: the synergy between the metaverse and the real estate industry

Patricio Navarro, Gonzalo Navarro and Alvaro Alesso are the founders of the platform in the year 2020, their headquarters are located in Miami, Florida. Entrepreneurs describe the project as an invisible, intuitive, interesting, immersive and incredible solution.

YUPIX on a platform that offers a highly immersive experience that allows individuals and companies to experience the metaverse –using cutting-edge technology– to gain insight into various luxury assets (even before they are finished); for example: residential real estate developments, hotels, private yachts and airplanes.

Who are the founders of YUPIX?

The three are characterized by being entrepreneurs and visionaries, who also share a great interest in technology, virtual reality and architecture.

Patricio Navarro, executive director. His background is more than 30 years of experience in 3D computer graphics and 20 years working in the real estate sector. He is also co-founder, along with his brother Gonzalo Navarro, of ArX Solutions, the first architectural visualization firm in South America.

Gonzalo Navarro, commercial director. Renowned architect who was named COO of the Year by the “South Florida Business Journal” for his outstanding work at ArX Solutions. Due to his experience, in YUPIX he also performs the work of COO.

Alvaro Alesso, director of operations. He is a Master of Engineering Sciences and a born promoter of disruptive businesses; He has collaborated on multiple innovative projects in countries such as the United States, Brazil, Argentina, Peru, Uruguay and Chile.

An innovative alternative based on metareality

has been in charge of creating virtual spaces where they offer potential clients the possibility of experiencing what their new apartment would look like, or the future real estate project in which they are interested in investing. In the same way, they can test the configurations of a custom private jet before it is fully built.

The spaces that are part of a meta-reality are shown in great detail and this means that each user can interact perfectly with any type of project, no matter where they are.

In 2021, statistics showed that YUPIX achieved a conversion rate of more than 95%, due to the fact that almost all the people who participated in a tour of the first real estate project, E11EVEN Residences Miami, bought a unit. They also doubled the average speed of sales due to the implementation of this immersive sensory experience.

Thanks to Artificial Intelligence, the firm collects details of user behavior in real time, analyzes and processes the comments, as well as the reactions they have during the YUPIX experience. They then have the ability to use that data to customize an asset based on buyers’ preferences; situation that many times can save time and money in construction.

If you want to know this new experience, Yupix will be in Mexico City from March 14 to 18 to present its customizable and immersive metaverse platform. reserve your place

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