In 2021, Ferrari became the official drink supplier for F1 grand prix celebrations, as part of a three-year deal between the wine brand and the championship. After its success last year, Ferrari Trento announced this Wednesday the continuity of its sparkling drink as part of the celebration of the drawer of honor for two more years.
Brandon Snow , director of F1, expressed his excitement about it. “We are delighted to announce that Ferrari Trento is extending its agreement with F1 for a further two years,” he introduced in the English capital.
“It’s great news for everyone involved to announce such an exciting extension after just one full season in the championship, and we’re very excited to continue to have them on every podium through 2025.”
Matteo Lunelli, President of Ferrari Trento, added: “When we announced this agreement in 2021, we talked about how it would not only be a great achievement, but also a starting point. Today, just one year later, we can confirm that this agreement is an opportunity. incredible way to communicate our values to a wide and passionate audience around the world.”
“Exactly 120 years after the founding of Ferrari Trento, we are proud that our wines are increasingly present on the world stage and have become an integral part of the excitement and entertainment that F1 provides.”
Finally, Ferrari Trento took the opportunity to promote a series of initiatives such as the creation of limited edition F1 themed bottles , as well as the auction of signed podium bottles for charity. One of the bottles signed after the race at this British Grand Prix will be sold to help raise funds to support the Red Cross in Ukraine .
Matteo Lunelli, President of Ferrari Trento, added: “When we announced this agreement in 2021, we talked about how it would not only be a great achievement, but also a starting point. Today, just one year later, we can confirm that this agreement is an opportunity. incredible way to communicate our values to a wide and passionate audience around the world.”
“Exactly 120 years after the founding of Ferrari Trento, we are proud that our wines are increasingly present on the world stage and have become an integral part of the excitement and entertainment that F1 provides.”
Finally, Ferrari Trento took the opportunity to promote a series of initiatives such as the creation of limited edition F1 themed bottles , as well as the auction of signed podium bottles for charity. One of the bottles signed after the race at this British Grand Prix will be sold to help raise funds to support the Red Cross in Ukraine .
