The Milton Keynes outfit will be renamed Oracle Red Bull Racing in 2022, after the US-based company has struck a new deal to be its title sponsor.
Oracle first teamed up with Red Bull in March last year in what was at the time billed as a multi-year deal, and which has now clearly been changed.
From Red Bull they insist that the use of Oracle Cloud Infrastructure had a direct impact on the successful 2021 season in which Max Verstappen won his first title, since thanks to them they were able to increase the number of strategy simulations carried out by 1000 and also improve your accuracy.
The team said this season they will make “expanded use of Oracle Cloud in their most important areas of operation, including race strategy, optimized engine development, driver training and machine learning, and a personalized fan experience.” “.
The intention is to further enhance the power of the simulation by increasing the speed of the sims and expanding both the “volume and variety” of the data that is analyzed.
OCI will also be used by Red Bull Powertrains as it prepares for the 2026 regulations through modeling of the combustion chamber of its new PU.
“Oracle Cloud enabled us to make decisions during the races that helped Max Verstappen win the Drivers’ Championship in 2021,” said team boss Christian Horner .
“Discovering and reacting quickly to opportunities is crucial to our success on and off the track, and Oracle is key to that effort.”
“Every element of our performance is driven by data analytics. Having Oracle as our primary partner shows how confident we are in their expertise and ability to deliver a true competitive advantage.”
The team also intends to expand its dedicated fan-only platform, the Red Bull Racing Paddock , which has already handed out 35,000 digital prizes.
Red Bull marketing chief Oliver Hughes said the deal “will give a boost to our ambitions to engage fans more, a central tenet of our marketing strategy”.
“We want to take fans with us throughout our Formula 1 journey, putting them at the center of the racing action, and Oracle’s world-class technology and innovation will be very important to this.” .
