Marco Mattiacci served as president and CEO of Ferrari North America before becoming Formula 1 team principal at the start of the 2014 season, though he was replaced later that year after just eight months of service.
Since then, he has worked in the electric mobility sector together with Faraday Future and Envision , but from now on he will be part of the Aston Martin Lagonda company, holding the position of global brand and commercial director.
“Aston Martin is the most exciting project in the automotive industry right now, and I am delighted to be joining the incredible leadership team of Lawrence Stroll and Tobias Moers in this role of Global Brand and Commercial Director,” said Mattiacci . .
“After 109 years of history, Aston Martin is attracting a new generation of customers with its next product line-up, including ultra-luxury cars and a return to racing.”
“Being part of a skilled and passionate team, I look forward to being the protector of this iconic brand, which is focused on luxury and high performance, from now on.”
According to Aston Martin’s announcement, Mattiacci “will oversee the company’s luxury customer experience and the integration of the brand and its product into Formula 1 as a key global marketing platform.”
Aston Martin returned to F1 as a team last year after Lawrence Stroll ‘s significant investment in the British manufacturer and his purchase of the Racing Point team in 2018.
Tobias Moers , CEO of Aston Martin Lagonda, said: “As we continue this new era for Aston Martin , a key pillar is unlocking the potential of our brand, given its customer loyalty and broad global appeal.”
“I am delighted to welcome Marco to Aston Martin. I look forward to working with him and the rest of the team to accelerate our impressive new product roadmap and create an unrivaled luxury customer experience.”
Aston Martin is set to launch its new F1 single-seater, the AMR22, on Thursday 10 February with drivers Sebastian Vettel and Lance Stroll in attendance.
