Web 2.0 is the current paradigm of the Internet. The concept refers to social networks, blogs and other elements of the Internet in which collaboration and the agile exchange of information are essential. However, a theory postulates that, in most online communities, 90% of users limit themselves to consuming content , 9% contribute to disseminating it – with comments and recommendations, for example – and only the remaining 1% is the one in charge of creation, to the point that the latter seem to have no life outside the Web. For this reason, this hypothesis is also called the 90-9-1 rule .
The rule is old for internet parameters – it was popularized in 2006 by Jakob Nielsen, web usability guru, based on previous research – but it still raises controversy among those who consider it outdated and those who believe it to be current. Thus, Josh Bernoff, researcher and vice president of the technology consultancy Forrester Research, considers that it is a simplification , since it applies to websites in particular, where it can be true, but not to the internet as a whole. It would not contemplate, for example, that the same person can act as a mere viewer on YouTube while maintaining a blog or actively participating in free software communities.
