Mutua raffles 70 tickets for the Mutua Madrid Open through its new Instagram “challenge”

Mutua Madrileña has launched through its Instagram profile “The sound of tennis”, an initiative in social networks with which it raffles 35 double tickets to attend the next Mutua Madrid Open de tennis, which will be held in Madrid between the 27 April and May 9. Through this action, which starts today (April 19) and will be open until April 22 in the morning, Mutua Madrileña challenges all tennis lovers who want to participate to identify which players correspond to the screams that are reproduced in the publications available on their Instagram channel (@lamutua). Each creative will consist of a total of 4 shouts from the best ATP and WTA players, as well as former retired historical players.In addition to the publications of the sounds on its Instagram grid, Mutua will offer tracks of the tennis players through different stories which will also be published on their profile on this social network.How to participate In order to be eligible for the draw for tickets for the Mutua Madrid Open, each user who wishes to participate must follow the Mutua Instagram account and match at least two of the four sounds that are reproduced in the piece that is shown every day. 24 hours after each publication, Mutua Madrileña will carry out the draw with the winners who have correctly responded to the challenge. The insurer will carry out, specifically, three draws: in the first two it will distribute 10 double tickets and in the last, 15. Digital strategy As in previous editions, Mutua Madrileña offers through this initiative the possibility of enjoying the best tennis again World Cup at the Mutua Madrid Open.The sound of tennis, an action carried out in collaboration with HABITANT, is part of Mutua Madrileña’s digital and social media strategy, which seeks to maintain direct and close communication with its stakeholders. In social networks, Mutua has been present since 2011.