Have you ever felt sick after bingeing on pizza or hated a song after listening to it over and over again? If this is your case, you should know that you have sufferedvariety amnesia, according to Joseph Redden of the University of Minnesota, in the latest issue of the magazineJournal of Consumer Research. In these cases, “peopleforget the abundance of different experiences you have hadand he tends to focus only on repetition, “says Redden.
Rescue define lasatietylike the process of consuming products and experiences until the moment they stop being fun. And it ensures it can become a problem for the consumer and for the industry. Until now the only possible “cure” for satiety was to let time pass. But Redden and his colleagues have found an alternative solution. In a series of experiments, they asked a group of volunteers to listen to the refrain of their favorite song twenty times in a row. As expected, minutes later many subjects declared that they had begun to hate her. A few weeks later, they brought them together again and found that those who were reminded of various music still had an interest in their favorite song, while the rest had definitely abhorred the melody. The solution to “mental embarrassment“Whether it’s music, food like chocolate, or even a video game, it’s” taking time to remember and appreciate thevariety of previous experiencethat we have enjoyed, “concludes Redden, who recommends putting it into practice the next time we hate an activity or product.
