Since its launch in 2012 , the Seat Leon has done nothing but reap success after success. The last one that points in its history is to have reached one million units sold, since it was presented at the Paris Motor Show in 2012 and was launched shortly after with a completely renewed design. Just two years later, in 2014, the León became the best-selling model in the Seat range , surpassing the hegemony that the Ibiza had exercised in the previous thirty years. Quite an event.
From the beginning, the current generation of the León –designed, developed and manufactured in Martorell– was produced on the MQB modular platform of the Volkswagen Group, which involved an investment of 800 million euros in the same period and allowed an unprecedented technological leap . With the Seat León, quality in terms of production increased in line with the group’s standards and, on the other hand, 1,600 direct jobs were consolidated in the plant and more than 6,000 in the auxiliary industry.
Luca de Meo , president of Seat, explains that “the Seat León, and in particular the third generation, is the pillar of the brand, the car most recognized and valued by the company’s customers on the five continents. The Leon is one of the engines that have driven the change of the company and has contributed to the sales record that Seat reached in 2018, with 517,600 vehicles delivered ”.
In fact, the success of the model has transformed the recent history of Seat from a commercial and financial point of view, signifying a qualitative leap in the perception of the brand’s image. In addition, it has allowed to increase the profit margin by Seat model, which has contributed to transform the negative numbers of 2012 into the best in the history of the Spanish company. And is that Seat closed the year 2012 with total sales of 321,000 cars, almost the same number of vehicles delivered in the first half of 2019.
So you can, on the occasion of the celebration of the million units sold , we want to surprise you with twelve curious facts about this model, which has already become an icon in the sector.
