If Activision Blizzard does not suffer from something, it is a lack of capital. The video game publisher has shared its latest financial report, the one corresponding to the months between July and September and the results are frankly positive.
1,200 million dollars earned only in the section corresponding to microtransactions, which represents an increase of 69 percent compared to the same period last year; on that occasion, the figure reached $ 709 million.
Of all the transactions made on its securities in the last report, the company made $ 1.95 billion, so microtransactions represent a truly high percentage of its annual earnings.
How could it be otherwise, the franchise responsible for most of these figures is Call of Duty, both its classic version (Call of Duty: Modern Warfare) and the successful battle royale (Call of Duty: Warzone). Both titles generated quadruple in their microtransaction sales compared to the same time frame in 2019.
In addition, Activision has also reported that the sales of the first year of Modern Warfare have been the highest registered in the history of the saga and two thirds of them have been registered through the digital format . Another work like Candy Crush, has contributed its grain of sand in these figures, although the specific numbers have not transcended.
In any case, Activision is preparing the arrival of its new game, Call of Duty: Black Ops Cold War to PS5 and Xbox Series X / S and that it has already presented its requirements on PC.
